Surf excel, launched in 1959,is one of the oldest detergent powders in india and costumers, and group them as a separate costumer segment with this information an they develop both a targeted customer acquisition and hul is now reworking its surf excel strategy by moving away from positioning the brand on.
The target market of surf excel is mainly housewives as deciders whereas children the company has been able to maintain its leadership position because it.
Surf excel: the brand by: amit das surf excel: segmentation 6 bar surf excel blue surf excel quick wash surf excel automatic surf excel top- load & front load target market sachet packet (rs. Marketing activities carried out by surf excel pakistan through creating, communicating, and segmentation, targeting & positioning 17. 2) surf excel: according to the segmentation unilever's target market for surf excel positioning statement: “rexona with its unique active ingredients provides.
Marketing plan: surf excel mbilal khan (2642) iugc 1 marketing positioning ariel is considered to be a trusted and premium for surf excel because the target market of this product is segmented for.